Michael Wolf: Join an Attacker or a Defender?
Until January 2007, Michael Wolf was president and COO of MTV Networks and before that lead partner in McKinsey’s global media and entertainment practice. He is also author of The Entertainment...
View ArticleMichael Wolf
Michael Wolf former president and former COO of MTV Networks who before that headed McKinsey’s Global Media and Entertainment Practice. Wolf wrote The Entertainment Economy: How Media Forces Are...
View ArticleCASBAA: Bill Roedy of MTV International
Running notes from on stage interview of Bill Roedy, CEO and Chairman MTV International. LOCALIZATION“MTV launched into localized content ‘back before it was cool’”.“At the time, this was controversial...
View ArticleMTV: Internet kills the Video Star
If video killed the radio star, this week the Internet just killed the VJ. I just had a great nostalgic moment playing the Buggles’ “Video Killed the Radio Star” on the new MTV Internet platform that...
View ArticleLee Brenner
From his base in Washington D.C Lee Brenner is executive producer of IMPACT, the Myspace political initiative. As his first project with MySpace, Brenner spearheaded a partnership with MTV, leading to...
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